Which is Better NordicTrack or Bowflex? Battle of the Home Gym Titans

Bowflex vs NordicTrack Treadmills

It’s no secret that NordicTrack and Bowflex are two of the biggest names in home fitness. Both brands offer unique benefits, but when pitted against each other, which one comes out on top? In this article, we’ll compare the key features and specs of NordicTrack and Bowflex to help you decide which one is the best fit for your home gym.

By the end of this post, you’ll have a clear understanding of whether one of these popular home fitness brands is a smart investment for your fitness goals.

NordicTrack vs Bowflex

Let me begin by saying that both NordicTrack and Bowflex are fantastic brands that offer impressive fitness equipment. Choosing between them is a personal decision that depends on what you’re looking for in a fitness device.

NordicTrack Review

NordicTrack treadmill

NordicTrack has been around longer than Bowflex, starting up in 1975. Although they started with a ski machine, nowadays they’re known for their impressive cardio equipment, including treadmills, ellipticals, indoor bikes, rowers, and adjustable dumbbells.

Interestingly, NordicTrack took a different approach than Bowflex by initially focusing on cardio machines and then later adding resistance training equipment to their lineup.

They’ve had success with their home gym machines, which include the Fusion CST and the Vault machines.

They also offer an app, the iFit, which works with all of their current products that support internet technology.

What We Like

  • Variety of classic cardio equipment
  • Large display screens on their machines
  • Quiet machines that won’t disturb others
  • More affordable options

What We Don’t Like

  • Limited strength training options
  • iFit subscription needed to maximize benefits

Is It Worth It?

If you’re in the market for cardio equipment, NordicTrack is definitely worth considering. They have a solid reputation in this space, and their machines are a worthwhile investment.

To get the most out of their programs, you’ll need to download their app, iFit. Luckily, NordicTrack keeps this app updated with the latest workouts and benefits, so you’ll never run out of options.

If you’re looking for a single piece of strength training equipment, the Fusion CST or Vault from NordicTrack could be a great option, especially if you’re not looking to maximize strength gains.

These machines don’t take up too much space and offer a wide variety of exercises. However, if free weights are more your style, then Bowflex may be the way to go.

Top NordicTrack Products

  • Nordictrack Treadmills
  • Nordictrack Bikes
  • Nordictrack Ellipticals
  • Nordictrack Rowers
  • Nordictrack Strength
  • Nordictrack Accessories
  • Nordictrack +

Bowflex Review

Bowflex Treadmill

Bowflex has a relatively shorter history, having been founded in 1986. They first gained popularity with their home gym station, which used power rods instead of traditional weights for resistance. This product was a hit with consumers and helped Bowflex expand their line of home fitness equipment. Today, the Bowflex brand includes adjustable dumbbells, cardio machines, and more.

Despite their origins in resistance training, Bowflex is now just as well-known for their cardio machines. They also offer benches, adjustable dumbbells, kettlebells, and other fitness equipment.

Their JRNY app is a handy tool for those looking to optimize their cardio workouts. You can find Bowflex products not only online, but also in mainstream stores such as Dick’s Sporting Goods, Target, and Walmart.

What We Like About Bowflex

  • Innovation and unique equipment
  • Multipurpose functions with several products
  • Heavy-duty
  • Good warranties

What We Don’t Like About Bowflex

  • JRNY app only offers cardio workouts
  • Higher price tags

Is It Worth It?

Although Bowflex products may come with a higher price tag compared to some competitors, their higher warranties, superior quality, and history of innovation in fitness equipment make them a worthwhile investment for home gym owners. With more strength training options than NordicTrack, Bowflex offers cardio equipment suitable for all fitness levels.

Bowflex products are also known for their user-friendly design, which makes them a great choice for beginners who might feel intimidated by other gym equipment. At the same time, advanced users will appreciate the competitive levels of resistance and challenges offered by Bowflex. Once you start using Bowflex products, you’ll likely continue to use them for a long time to come.

Top Bowflex Products

  • Bowflex Bikes
  • Bowflex Ellipticals
  • Bowflex Home Gyms
  • Bowflex Weights and Benches
  • Bowflex Treadmills
  • Bowflex JRNY
  • Bowflex Accessories

Key Tech


Let’s take a closer look at the two fitness apps offered by NordicTrack and Bowflex, iFIT and JRNY, respectively. iFIT boasts a library of over 12,000 workouts, which is continually expanding. There are live and on-demand workouts in every category, all led by personal trainers and filmed in locations around the world.

When using iFIT, some NordicTrack machines have AutoAdjust technology that allows trainers to remotely control your speed and incline. iFIT also offers competitions with a leaderboard feature, letting you virtually compete with others.

On the other hand, JRNY has thousands of workouts, but the exact number is unknown. There are 30 instructors, and all classes are on-demand, with no live options available.

Unlike iFIT, there is no competition or leaderboard feature.

JRNY does personalize workouts based on your fitness progress, but it won’t automatically adjust your machine during workouts.

This app now has motion tracking for Bowflex’s SelectTech dumbbells, allowing real-time tracking of your reps and form. The app provides suggestions for improvement and future workouts to try.

The major difference between the two services is that JRNY offers unlimited access for everyone in your household for one price, while iFIT has two subscription tiers and an upgrade charge for sharing.

Both brands prioritize connectivity, offering Bluetooth and/or WiFi-enabled machines with audio connections and heart rate monitor support.

Subscriptions and Pricing

NordicTrack Subscriptions

In terms of pricing, NordicTrack and Bowflex are fairly competitive with each other. For instance, NordicTrack’s lowest-priced treadmill is around $1,200, while Bowflex’s is $1,300. NordicTrack exercise bikes range from $1,000 to $2,500, while Bowflex exercise bikes range from $1,000 to $2,200. NordicTrack’s 55-pound adjustable dumbbells cost around $350, while Bowflex’s 52.5-pound version is about $430.

The prices for both brands’ equipment categories are fairly comparable, with only a few hundred dollars separating them. NordicTrack does offer more equipment options, however, so if you have a tighter budget, you may have more choices in lower price ranges.

When considering pricing, you should also take into account subscription costs. A JRNY subscription costs about $20 per month or $149 for the year, and only one membership is needed for everyone in your household.

iFIT offers three membership options: an individual plan that costs $180 annually, a family plan that costs $396 per year, or a monthly family plan that’s $39 per month. The individual plan is designed for only one person, while the family plan supports up to five users (you plus four other people).

Which is Better?

After comparing both NordicTrack and Bowflex, it’s clear that both companies have their strengths and weaknesses, and have established themselves as leaders in the fitness equipment industry. Many home gym owners may find the best of both worlds and invest in both brands.

However, we won’t shy away from picking a winner. If you had to choose one brand, we highly recommend investing in Bowflex. With a great combination of variety, affordability, quality, and generous warranties, Bowflex is our top choice between these two brands.


Bowflex vs NordicTrack faq

Who makes a better treadmill: NordicTrack or Bowflex?

When it comes to comparing NordicTrack and Bowflex treadmills, both brands offer excellent options. NordicTrack is known for their Commercial 1750 treadmill, while Bowflex has the Bowflex 10 and Bowflex 22. Ultimately, which brand makes a better treadmill will depend on your specific needs and preferences.

For instance, if you’re torn between a Bowflex Max Trainer and a NordicTrack elliptical, you may want to read this article on the differences between stepper and elliptical machines to help you decide which one is the right fit for your workout routine.

What treadmill brands are best?

There are many treadmill brands on the market, but some of the best include NordicTrack, Bowflex, Echelon, ProForm, and Life Fitness. Each brand offers their own unique features and benefits, so the best brand for you will depend on your individual needs and preferences. It’s important to do your research and read reviews before making a purchase to ensure you’re getting the best treadmill for your fitness goals and budget.

What is the weight capacity of treadmills?

Weight capacity varies between different models from NordicTrack and Bowflex. Generally, NordicTrack treadmills have a weight capacity between 300 and 350 pounds, while Bowflex treadmills typically support up to 300 to 400 pounds. It’s essential to check the specific model you’re interested in to ensure it can accommodate your weight safely.

How do the warranties compare between them?

Warranties for NordicTrack and Bowflex equipment vary depending on the specific product. In general, NordicTrack offers a 10-year warranty on treadmill frames, 2 years on parts, and 1 year on labor.

Bowflex warranties are often more generous, with some products featuring a lifetime warranty on the frame, up to 5 years on parts, and up to 2 years on labor. It’s important to check the warranty details for the specific product you’re considering purchasing.

Are NordicTrack and Bowflex treadmills suitable for running?

Both NordicTrack and Bowflex treadmills are suitable for running, as they typically offer a range of speed options, cushioning systems, and incline/decline features. The specific model you choose will determine the quality and features that cater to your running needs, such as maximum speed, cushioning levels, and track size. Make sure to research and compare models to find one that best suits your running preferences and goals.

Do NordicTrack and Bowflex offer financing options for their equipment?

Yes, both NordicTrack and Bowflex offer financing options for their fitness equipment. NordicTrack partners with TD Bank for financing, allowing qualified customers to make monthly payments on their purchases with a 0% APR for a specified term.

Bowflex offers financing through Synchrony Bank, which also provides qualified customers with a 0% APR financing option for a specified term. Terms and conditions may vary, so it’s essential to check with the specific brand for more information on their financing options.

Can I use third-party apps with NordicTrack and Bowflex machines?

While NordicTrack and Bowflex machines are designed to work best with their respective apps (iFIT and JRNY), some models may support integration with third-party apps, such as Zwift, Peloton, or MyFitnessPal. The level of integration and compatibility varies between models, so it’s essential to research the specific machine you’re considering to ensure it can work with your preferred third-party apps.


NordicTrack and Bowflex are two well-regarded fitness brands with a lot to offer. You can find similar equipment from both brands, so your choice really depends on your specific needs and preferences. NordicTrack has a broader selection of equipment in most categories, including rowing machines and workout mirrors. Bowflex’s product line is more limited, but most people are still likely to find something that works for them.

If large screens and immersive technology are high on your must-have list, you may want to consider a NordicTrack machine. NordicTrack is known for integrating advanced tech and impressive display screens into their equipment, enhancing the overall workout experience.

On the other hand, if you prefer heavy-duty equipment with a focus on durability, Bowflex’s machines may be the better choice for you. Bowflex is known for its innovative and sturdy design, making their equipment suitable for users looking for long-lasting, reliable fitness gear.

In summary, both NordicTrack and Bowflex offer high-quality fitness equipment with unique features that cater to different preferences. Your final decision will depend on the specific features and functionality you prioritize in your home gym equipment.